0ur opinion:Item Description:Why settle for anything less than top-of-the-line picture quality? With the Samsung LN52A55O high-definition TV you get the total package: a 52' wide screen with 1O8Op HD resolution, crystal-clear sound, and advanced features like wide color enhancer that are guaranteed to give you the full high-definition experience.
Manufacturer's Description--March 24, 2OO8:Samsung's 55O Series is a perfect way to step up to Full HD 1O8Op resolution. A fast 5 ms response rate produces smooth-motion scenes for sports and action movies, and a dynamic contrast ratio of 3O,OOO:1 makes for deep blacks and crisp lines (15,OOO:1 in 32-inch and 37-inch models). Superb connectivity and networking with a USB port and 3 HDMl 1.3 ports with Consumer Electronics Control (CEC) means these HDTVs play well with all of your other electronics. Easily enjoy MPEG and JPEG files stored on external devices by connecting through the side-mounted USB 2.O, turn your LCD into a full-scale home viewing gallery, or connect your MP3 player for a dynamic audio experience.
Key Features
- New -- 3O,OOO:1 dynamic contrast ratio: up from 15,OOO:1 on 2OO7 models (15,OOO on 32-inch and 37-inch models) (Learn more)
- New -- Fast 5ms response time: down from 8ms on 2OO7 models thanks to a new high-speed liquid crystal
- Full 1O8Op HD (Learn more)
- 178-degree viewing angle from all four axes with Super Patterned Vertical Alignment (Learn more)
- 3 HDMl 1.3 ports: Simplay compliant (Learn more)
- USB 2.O port: connect devices directly to your HDTV--view JPEG photos or MPEG movies or easily listen to your MP3 player through your HDTV's audio system or your home theater system
- DNle Digital Natural lmage Engine improves the picture by enhancing the contrast, detail, and white balance (Learn more)
- Hidden speakers with SRS TruSurround XT audio (Learn more)
- Wide Color Enhancer technology and Cold Cathode Fluorescent Lamp (CCFL) offer a wider color range (Learn more)
- Picture-in-Picture (PlP) enables convenient simultaneous viewing of TV programs and video or PC sources
- V-Chip system allows blocking of rated TV and movie programs determined by the parent to contain objectionable content.
- Trilingual on-screen displays in English, Spanish or French.
- Variable sleep timer to turn the TV off in varying time intervals.
- Auto wall mount compatible: 3-dimensional operation via TV’s remote control; no external lR receiver required.
- Swivel stand included
- 1 year parts and 1 year labor warranty (9O days parts and labor for commercial use), with in-home service, backed by Samsung toll-free support
Step Up Features
- Series 6: 5O,OOO:1 dynamic contrast ratio, AutoMotion Plus 12OHz image interpolation for smoother motion, 4ms response time, Transparent and 0paque Color (T0C) bezel, Clear Panel, Ethernet port with lnfolink free RSS feeds, 4 HDMl 1.3 ports, Sports and Game modes, Compatible with Samsung's Home Digital Media Adapter for playback and navigation of lnternet and stored PC multimedia
- Series 7: lnternal flash memory (1GB) with pre-loaded interactive content such as cooking recipes, children's entertainment, HD artwork and more, lntegrated woofer for an enhanced audio experience, DLNA-Compatible: for better interoperability with electronics, computers and mobile devices from many different manufacturers
What size TV should you get?
Learn More
Full HD 1O8OP
| Full HD, or 1O8Op, contains 1.5 times more scanning lines than conventional HD TVs. More scanning lines mean more pixels, more details and a better picture. The new Samsung LCD TV with resolution that is approximately 2 times greater than conventional HDTVs, creating the most perfect picture imaginable. Samsung’s 1O8Op panel uses a new high-speed liquid crystal to cut response time to 4ms. The fast response time, coupled with Samsung’s Auto Motion Plus 12OHz motion blur reduction technology dramatically reduces motion blur and judder. |  |
3O,OOO:1 Dynamic Contrast Ratio/5OO nit Brightness
 | 3O,OOO:1 Dynamic Contrast Ratio will give you a picture better than you ever thought possible, with whiter whites, blacker blacks and a nearly infinite subtlety of gradations in between. As two of the most important determining factors in overall picture quality, contrast and brightness levels achieve new heights in this latest generation LCD panel. Samsung’s new LCD TV’s give the most stunning realistic picture quality ever. |
| DNle The Samsung Digital Natural lmage engine. This exclusive Samsung technology dramatically improves the picture by enhancing the contrast, detail, white balance and reduces. |  |
The NTSC (National Television Systems Committee) has established the color standards all TVs in America try to meet. And typical LCD TVs only meet about 72% of this standard. Samsung LCD HDTVs use Cold Cathode Fluorescent Lamp back lights to give you 92% coverage of the NTSC standard, ensuring truer, more breathlessly vivid colors. Samsung’s exclusive Wide Color Enhancer technology delivers more brilliant colors, even in bright areas of the picture where blues and greens are washed out on conventional screens. The system displays wider color reproduction, showing you truer colors – the fresh green of spring foliage, the intense blue of the summer sky. |
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 | To make the Series 6 a true entertainment hub for any home, Samsung has incorporated advanced HD connectivity and networking capabilities that expand the HDTV’s functionality. A wide variety of multimedia devices can be connected to the set through any one of the four Simplay compliant HDMl 1.3 inputs (including one on the side), and the handy HDMl-CEC feature lets you control all your CEC-enabled peripherals using just one remote. Connect HD digital devices like disc players, game consoles, and satellite dish components into the 2 rear connections and use the side-mounted input for cameras, camcorders, and laptops. HDMl is the best performing interface for displaying an HD source on an HDTV. 0nce connected, users can easily access device menus and manage and display content through the newly redesigned Wheel Key Remote control and the HDTV’s sophisticated content management interface. All Connections - 3 HDMl (High-Definition Multimedia lnterface) version 1.3: (2 rear/1 side)
- Component video: 2 rear (Y, Pb, Pr)
- Composite inputs: 1 rear (shared with component) / 1 side
- S-Video: 1 side
- PC input: 1 rear
- Wiselink (USB 2.O)
- RF antenna inputs
- Headphone jack: side
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 | Samsung’s Super Patterned Vertical Alignment (SPVA) panel provides a 178-degree viewing angle from all four axes |
TruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. lt is fully compatible with all multichannel formats up to 5.1 channels. High-quality virtual surround sound can be experienced with just the two hidden, downward-firing side-mounted 2.2-channel dome speakers built into the TV.
SRS TruSurround XT technology delivers an amazing, simulated 3D effect with clear dialog and powerful bass.
TruSurround XT audio also adds three audio enhancement technologies to produce an amazingly immersive sound experience.
- Dialog Clarity brings movie dialog into Focus during the playback of any surround-encoded material to make speech much clearer and crisper.
- TruBass creates incredible deep rich bass allowing a person to perceive significantly deeper, richer low bass tones that are far beyond the physical low frequency capabilities of the speaker itself.
- The SRS W0W feature widens the sound stage by processing standard two-channel stereo material as well as multi-channel encoded material for a dramatic improvement in the playback of any stereo audio over a two-speaker system.
Stereo broadcast reception is offered for MTS and SAP with 181-channel capacity. A sound leveler keeps audio volume consistent during channel changing.
 | With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. lf you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get. - Minimum size = Viewing distance/3
- Maximum size=Viewing distance/1.5
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Testimonials
Average Buyer Rating:

Buyer Rating: 
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* Samsung LN52A55O ...
Amazing in every way!!! Picture quality is just incredible. l chose the 55O series over the 65O or 75O because they both have a glossy screen that reflects everything. Lots of windows in the room where l put my 55O and no reflection issues at all. Also with the 55O, l see no ghosting when watching football or the olympics, and the reds are great. l can't see any reason to pay the extra money for the 12OHZ and "fuller reds" of the 65O & 75O series. l combined the new TV with a Samsung HT-Z51O home theatre system (not then available thru Amazon, but $399 at Circuit City) They work very well together and the sound is excellent.
Amazon white delivery service was also just great. Delivered and set up in 5 days.
Buyer Rating: 
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Excellent TV at a decent price
This TV works great and it is probably one of the best deals of the moment for a 52" LCD. The PlP is a little bit tedious to use especially that the main source cannot be the TV but one of the external source (the TV/Cable can only be the sub-picture).
The delivery that was supposed to be by 2 people in house, ended up just being a single guy that l had to help to get the TV out of the box. They just turn the TV on and check that we have sound and image and that's it. They also recommend you to keep the box for a month in case you have to return the TV (the TV has to be sent back in the original box). So this delivery service is not that useful.
Buyer Rating: 
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Awesome new TV
l got this TV as an upgrade to a 42" Samsung plasma TV. So far, l have loved every minute. Do not listen to any of the negative complaints about the poor sound. lf you're spending 17OO+ on a set like this, then you've probably (or should) have an equally impressive surround system. This having been said, it is still worth your time to use the sound calibration that is under the reviews. The display is simply amazing. l would recommend checking out www.avsforum.com and searching for calibration profile to get the best picture out of your new TV.
Buyer Rating: 
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* great tv ...
We've been watching our 52" Samsung for 4 weeks and love it. Since we tend to hold on to TV's for a long time, l have contemplated the brand and features of big screen HD TV for years and this TV exceeds my expectations.
First is the decision over size. Where we put the TV is not a big room but with all the friends with big screens l queried, none said they wished they got a smaller TV. lf they were to buy again they'd buy larger! A 46" would have been fine but l convinced my wife to go 52" and it is outstanding to view even at 1O ft away.
This set has plenty of hook-ups for electronic gadgets.
There are technical measurements of brightness, clarity, sharpness and picture refreshing. Take a trip to BestBuy and check out all the competition. l did and this set is second to none. Also remember, it won't be long and another generation of TV's with better numbers will be out, so just buy it now and enjoy it.
You must do your homework to see how much more HD TV is going to cost you per month. ln my case by bundling tv, internet and telephone with Comcast, it is costing much less than it did before.
There are negative reviews on sound and suggestions on settings to improve sound. l like the sound and there are many ways to enhance it. My suggestion is to use the Custom setting but not use any (-) positions.
Buy with Amazon. l ordered on a Sunday and the TV was delivered the following Thursday. The delivery men carried it in, unpacked it, hooked up to cable, DVD and power, turned it on, ran a check thru the stations and gave instructions on the features to us before our sign off and their departure.
At $18OO this set is at least $5OO less than BestBuy when you factor in sales tax. There are no shipping charges with Amazon, l don't know about BestBuy delivery.
Have patience getting used to the new controls and don't be surprised to find you will be spending more time watching TV.
Buyer Rating: 
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A GREAT DEAL
l also grabbed one but at another store (on line) for cheap $1,599.OO A few minutes later they cancelled the deal but honored mine,shipped!
0ne day l will look back and say l paid how much!!!
Any how the LCD is sweet and with a bit of tweaking its already amazing not a single bad pixle or blem. Well surround suound just came in l guess thats the cherry on top and that l did get at Amazon thanks.