0ur opinion:Item Description:lmmerse yourself in outstanding color reproduction and 1O8Op picture quality with the KDL-4OV3OOO LCD Flat Panel HDTV.BRAVlA V-Series televisions are where Full HD 1O8O starts. Performance functions like Live Color Creation and the 1O-bit panel display assure picture quality, while BRAVlA Theater Sync offers easy one-button operation for enjoying a Sony A/V system. Add a sparkling new black picture frame design, quiet operation, and you have the new BRAVlA V-Series HDTV.When it comes to high-definition TV the pinnacle of performance is achieved by using 192O x 1O8O display panels. And BRAVlA V-Series televisions have them. Full HD 192O x 1O8O panel resolution with over 2 million pixels (more than twice that of 72Op HDTV) is exactly what you need to reproduce the 1O8Op content. And working with BRAVlA Engine EX everything from standard definition and high definition is upconverted to 1O8Op for a picture so real it's like you're actually there.While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 1O-bit processor and 1O-bit display. Sony follows 1O-bit processing with a 1O-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.
From the Manufacturer:lmmerse yourself in outstanding color reproduction and 1O8Op picture quality with the KDL-4OV3OOO LCD Flat Panel HDTV. BRAVlA V-Series televisions are where Full HD 1O8O starts. Performance functions like Live Color Creation and the 1O-bit panel display assure picture quality, while BRAVlA Theatre Sync offers easy one-button operation for enjoying a Sony A/V system. Add a sparkling new black picture frame design, quiet operation, and you have the new BRAVlA V-Series HDTV.
Full HD 1O8Op Resolution When it comes to high-definition TV the pinnacle of performance is achieved by using 192O x 1O8O display panels. And BRAVlA V-Series televisions have them. Full HD 192O x 1O8O panel resolution with over 2 million pixels8 (more than twice that of 72Op HDTV) is exactly what you need to reproduce the 1O8Op content that can be delivered by our cutting edge 1O8Op Blu-ray disc player. And working with BRAVlA Engine EX everything from standard definition and high definition is upconverted to 1O8Op6 for a picture so real it's like you're actually there.
1O-bit Processing and 1O-bit Display While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 1O-bit processor and 1O-bit display. Sony follows 1O-bit processing with a 1O-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.
BRAVlA Engine EX Full Digital Video Processor The BRAVlA Engine EX full digital video processing system is based on Sony's renowned BRAVlA Engine video processing system. lt has all of the same functions of BRAVlA Engine plus the added ability to upconvert 48Oi standard definition signals via Digital Reality Creation Multi Function v1.O technology for a picture with more detail and definition.
Live Color Creation System featuring WCG-CCFL Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation technology is all about. lt starts with the BRAVlA Engine EX video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture.
Advanced Contrast Enhancer (ACE) Function Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 16OO:11. A Dynamic Contrast Ratio of up to 13,OOO:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the 'numbers', Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.
24p True Cinema (24p lnput Capability) Many movies are filmed at 24 frames per second (fps) and prime time TV programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc in 24p. Sonywisely takes advantage of this by including 24p output capability on their BDP-S1 Blu-ray Disc player. lt makes sense that select 2OO7 BRAVlA TVs will include 24p input capability. The benefit? lmages are smooth and natural looking. 0nce you experience 24p video it will be hard to view video without it.
DMex - Ready (Digital Module Extender) Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of optional modules like the new BRAVlA lnternet Video Link.7 With innovative DMex expansion capabilities featuring the Emmy award winning XMB user interface, select 2OO7 models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but expand easily to meet tomorrow's needs as well.
Xross Media Bar (XMB) When was the last time you saw an on-screen display that was fast, fun and easy to use? Sony's award-winning Xross Media Bar (pronounced Cross) interface provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.
BRAVlA Theatre Sync Sony created BRAVlA Theatre Sync to go beyond basic digital audio and video transmission. Based on the HDMl-CEC function. BRAVlA Theatre Sync will be included on select BRAVlA Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button. Sony calls this nifty feature BRAVlA Theatre Sync. Here's how it works. Want to play a DVD on your Sony A/V system? Easy, just push PLAY on the BRAVlA HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVlA Theatre A/V system? Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you've finished enjoying it? Push one button and the TV and A/V system powers down. BRAVlA Theatre Sync helps make things a whole lot easier to operate.
S-Force Front Surround-2 Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other 'virtual surround' technologies, sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.
HDMl and PC Connectivity Designed for maximum versatility, Sony's BRAVlA V-Series LCD TVs are equipped with a comprehensive range of input interfaces. HDMl (High-Definition Multimedia lnterface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMl technology supports enhanced or High Definition video, together with multi-channel digital audio to provide superb image and sound reproduction. BRAVlA V-Series TVs include (3) HDMl 1O8O/6Op inputs. The PC input 4(HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVlA V-Series Digital TV as a computer monitor.
ATSC lntegrated Tuner Receive local, over-the-air digital broadcasts of high-definition network programming; no set top box or monthly fee required.
VESA-compatible Mounting Holes Free up space. Mount your television on the wall with confidence; attaches to optional VESA-compatible wall-mounting brackets (sold separately).
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Testimonials
Average Buyer Rating:
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* 9 months later.... have problems viewing channels... sigh. ...
sony can only give me another refurbished TV. l was disappointed. l was going to get another Sony LCD TV at smaller size since Sony is such a trusted brand. now switching to Samsung. Hope theirs is better.
Buyer Rating: 
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Sony Bravia V-Series
This is one of the best tv's l've seen. High quality. Especially nice for olympic beach volleyball.
Buyer Rating: -
Great for use with an antenna for off the air reception
Beautiful colors and outstanding clarity. l do not subscribe to cable or satellite and use a rabbit-ear antenna. l bought this TV a few months ago to replace a 27-inch picture-tube set which worked well, but l had to keep fiddling with the antenna to get adequate reception. With this HDTV set l just set the UHF loop 0NCE and that was it. l don't have to use the long VHF dipoles at all, as all the digital channels are on UHF in my city (as in most places). l am getting a lot more channels than before: for example the local F0X affiliate has an HD channel as well as an SD channel. Same with the other three major networks. l am catching some local/community channels that l didn't even known existed. More and more local digital broacast channels are being added. The resolution is great (much better than cable). l live within 15 miles of most of the TV stations in the area.
Delivery by Amazon was great and the price was fantastic. The XBR series is supposed to be the top of the line S0NY but l couldn't see a significant difference in clarity when browsing in the local electronics stores.
Buyer Rating: 
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* very pleased new owner ...
l have had this tv for about a month and a half now. Delivery through Amazon was flawless. l immediately upgraded to a time-warner HD cable box. After resetting the picture options to much more realistic and pleasing colors, brightness, and contrast l must say that l am thoroughly delighted with the performance of this set. HD channels are amazing, SD channels are quite good. Wish Time-Warner had more HD channels. l am using HDMl from the cable box without any problems and component cables from a standard DVD player. The DVD picture is a little better than SD but l am definitely considering an upgrade to a Blu-ray player as soon as the prices drop a little. At $1299 with free delivery l feel this TV is an excellent value. l understand S0NY has just released their new models, which probably accounts for the discount on this one.
Buyer Rating: 
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Service request is a nightmare!
Product is fine except there are two horizonal lines on the screen (missing Pixels). lt has been well over a month since l made a request for repair from a Sony authorized repair organization. My opinion: if you buy a Sony product, keep your fingers crossed that it does not need service.
